free tool · no email needed
from list price to the price the customer pays.
Put in one deal and see where the money goes: what the customer pays, what the reseller and the distributor keep, and your pocket price after rebates and fees. Everything runs in your browser. Nothing is sent or stored.
where one list price goes.
| step | per unit | % of list |
|---|---|---|
| list price | 100.00 | 100.0% |
| customer pays | 90.00 | 90.0% |
| reseller buys at | 72.00 | 72.0% |
| you invoice the distributor | 64.80 | 64.8% |
| your pocket price | 61.56 | 61.6% |
| who | margin on selling price | markup on cost |
|---|---|---|
| reseller | 20.0% | 25.0% |
| distributor | 10.0% | 11.1% |
For the whole deal: you keep 6156.00, the reseller 1800.00, the distributor 720.00.
Below your floor price.
how it calculates.
Margins mode starts from the customer price and takes each margin from the selling price of that step: customer price = list × (1 − customer discount), reseller buy = customer price × (1 − reseller margin − uplift), your invoice = reseller buy × (1 − distributor margin).
Discounts mode applies each discount to the list price, the way most partner price sheets show them. The registration uplift is added to both discounts, so you fund it. The same "35%" means different money in the two modes: a distributor buying at 35% off list and selling to resellers at 25% off list keeps 10 points of list, which is a 13.3% margin on its own sales.
In margins mode the distributor co-funds deal registration without noticing: its percentage is taken from a lower reseller price. Try an uplift of 5 points on the starting values and compare what the distributor keeps.
Your pocket price = your invoice × (1 − rebate − MDF − marketplace fee).
Not modelled: VAT, currency, multi-year terms and renewals, payment terms, partner services, and the cost of your own channel team.
The reasoning behind the numbers is in the guide the channel price waterfall: from list price to the CISO. If a formula looks wrong, tell me.