POCs that end in a decision
POC Hardwiring Sprint
An entry gate before any POC, a success plan the buyer signs, go or no-go wording, a readout the approver can read alone, a session with your engineers.
work with me
find where your pipeline leaks, in two weeks.
I work with cybersecurity vendors on direct deals, POCs, partners and the funnels that feed them, the same work I do in my day job. Every engagement starts with a written diagnostic, so you don't pay for a fix before we know what is broken.
Three diagnostics a quarter, one at a time.
the pipeline diagnostic.
- price
- €2,500
- time
- two weeks
- payment
- upfront
You send what you already have. I read it, we talk twice for an hour, and you get a written report with ten recommendations in order and one next step.
what it looks at
- direct dealsHow decisions get made in your deals, who is missing from them, and where they stall into no decision.
- POCsHow evaluations start, run and end, and what is agreed in writing before an engineer is assigned.
- partnersWhich partners bring pipeline, what the rest are missing, and how your price changes on its way to the customer.
- funnelsWhere your last opportunities actually came from, and which of your materials buyers and partners use.
If AI and CRM data could take work off your team, the report has a short section on where to start and what to keep out of public models.
what you get
- 01A one-page summary your champion can forward without you in the room.
- 02Where pipeline leaks, measured with your own numbers. Gaps in the data are listed as findings, not filled with guesses.
- 03Ten recommendations in priority order, each with an owner, a first step for this week and a number to watch.
- 04What not to do yet: the tempting moves that would cost more than they return.
- 05One recommended next step. Sometimes that is to buy nothing yet, and the report says so.
how the two weeks run
- before we startYou email five short answers. If it looks like a fit, we talk for 20 minutes about fit only. Then an NDA, an invoice and payment.
- day 0You fill in a questionnaire (60 to 90 minutes) and send exports and documents you already have. I don't need access to your systems.
- days 1 to 4I read everything and send up to five follow-up questions. Call 1, 60 minutes: what the data shows and the questions that matter.
- days 5 to 12Analysis. You get the draft report two days before call 2, where we go through the findings and agree the next step.
- day 14Final report, with your factual corrections.
terms
- One fixed price, the same for every company, paid in full before we start.
- If you start a sprint within 30 days of the report, the full diagnostic fee counts toward it.
- I guarantee the scope and the date. I don't promise pipeline or revenue, because those depend on what your team does next.
- Nothing about your company is published anywhere without your written approval.
this is for you if
- You sell a cybersecurity product to businesses, directly, through partners or both.
- Pipeline is one of your three biggest problems this year.
- Someone who can approve the next step joins both calls.
- You can share CRM exports and deal notes under an NDA.
this is not for you if
- You want someone to run outbound or sell on your behalf.
- You don't have a product in the market yet.
- You are looking for a free assessment. The guides and tools on this site are that.
after the diagnostic.
Sprints are available only after a diagnostic, because the diagnostic shows which one, if any, will move your pipeline. Each has a fixed list of deliverables, a start date and an end date.
Partners who win with your customers
Partner Program Sprint
Whether you need a distributor, a scored shortlist, programme tiers, deal registration rules that hold, a joint account plan and a one-page kit for partner sellers.
Demand your sales team and partners can use
Pipeline Engine Sprint
A message built from your customers' words, three assets buyers forward, one lead magnet with its emails, a campaign partners run under their own name, reporting from content to pipeline.
- POC and presales workshop. One day for up to 12 people on your presales or sales team, each working on a live POC. €3,000.
- Advisory. For companies after a diagnostic or a sprint: a monthly pipeline review and written feedback in between. Two places. €3,000 a month.
what I don't do.
I don't sell on your behalf, run outbound or paid campaigns, recruit partners for you, negotiate with distributors in your name or give legal advice. When a recommendation touches contracts, I say so and your lawyer decides.
For transparency: I work full time at Securivy, where I lead sales of Syteca and Admin By Request in Poland. More on who I work with.
questions.
Why does everything start with the diagnostic?
Because the same symptom has different causes. A POC that runs long can come from missing exit criteria, from a partner running it alone, or from a buyer who never had budget. Each needs a different fix, and the diagnostic finds out which one you have before you pay for the fix.
You have a day job. How does this fit?
That is why there are three diagnostics a quarter and one sprint at a time, with fixed scope and fixed dates. The method comes from that job.
What if the report says we don't need a sprint?
Then you keep the report and the ten recommendations, and nothing else is sold to you.
Do you guarantee more pipeline?
No. I guarantee the scope and the dates. Pipeline depends on what your team does after the report. Each sprint names the numbers to track, with the baseline from the diagnostic.
Is the price negotiable?
Every company pays the same price for the same scope. The diagnostic credit is the one way the price of a sprint changes.
Can our partners or distributor join the calls?
Yes, if you invite them. In the Partner Program Sprint, partner interviews are part of the work.
Which markets do you know best?
Poland first: enterprise buyers in financial services and critical infrastructure, public tenders, and the distributors, integrators and consultancies around them. For the rest of Europe I work from the same mechanics and say plainly where my direct experience ends.
How do you handle confidentiality?
We sign an NDA before you send anything. Your materials are used for your diagnostic only, and nothing about your company appears on this site or in the newsletter without your written approval of the final text.
How do you invoice?
In euros, excluding VAT, paid upfront for the diagnostic and 50% at the start and 50% on delivery for a sprint.
apply for a diagnostic.
Email me five short answers: your company and product, your role, the countries you sell in, your pipeline target for the next two quarters, and the one problem you want solved. I read every application myself.
write the email →
or write to dawid@dawid.xyz · LinkedIn